Founded in the USA in 2016, Benefit Barcode Inc. introduced Bercode - a unique fusion of barcodes and benefits.
– Your Passport to Extra Benefits –
Constructed from over 500,000 lines of code and built with 30,000+ engineering hours, Bercode Platform was created through community financing. This robust IT system is designed to cater to diverse communities including associations, clubs, foundations, and even celebrities and their fanbase.
Meeting market needs, Benefit Barcode Inc. segmented its target audience, crafting three sub-brands to form the Bercode Ecosystem with Bercode Platform at its heart.
Imagine you're a fan, and you purchase a merchandising product, say, a T-shirt, from your favorite athlete or singer. If the webshop offers the option, you can even upload your image alongside the original graphic. You decide whether you want a physical T-shirt or a virtual one suffices. Either way, you receive a virtual version that you can "wear" in AR, take pictures or record videos, and share on social media
Your T-shirt comes with a bercode, which entitles you to a discount in addition to what your favorite athlete or singer offered with the purchase. If a Business level service bercode T-shirt purchase also includes a personal meeting, it provides an opportunity to create a selfie with the star for future merchandise.
In your app, you can check nearby stores where you can avail discounts using your bercode. At the time of purchase, present either the bercode displayed in the app or the one on your physical T-shirt, proudly showing your support for your favorite artist or athlete, and knowing your purchase is supporting their career